Checkout systems in a ROSSMANN store that use mobile communications as a backup - Copyright: Dirk Rossmann GmbH
Checkout systems in a ROSSMANN store that use mobile communications as a backup - Copyright: Dirk Rossmann GmbH
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"With wherever SIM , we deployed a reliable LTE backup in each of our stores, which provided a secure internet connection for our checkout and alarm systems."

Julian Witschi

Purchasing network and mobile communications

Dirk Rossmann GmbH

M2M SIM cards for POS systems, alarm systems and points of sale

What should you do if the Internet connection in a store suddenly goes down? Without a connection, the operation of a sales outlet is only possible to a very limited extent. This is why Germany's second largest drugstore chain, ROSSMANN, has opted for SIM cards from wherever SIM as a backup solution in LTE routers in its more than 2,230 German sales outlets.

No access to the merchandise management system and many other online services - without an Internet connection, a lot would come to a standstill in a ROSSMANN store. If the main connection fails, M2M SIM cards therefore re-establish the connection via mobile communications and maintain it as a cost-effective backup until the main connection is restored. SIM cards of this type are also used when opening new stores so that they can still open for business regardless of internet providers and connection deadlines that are often missed.

Checkout systems in a ROSSMANN store that use mobile communications as a backup - Copyright: Dirk Rossmann GmbH

Best connection with multi-network SIM cards

"Our ROSSMANN stores are spread all over Germany - in the pedestrian zone in the middle of the city, as well as in rural regions or smaller towns. These different location conditions presented us with challenges when looking for a backup solution for our internet connection," explains Julian Witschi, the buyer responsible for the project at Dirk Rossmann GmbH . He continues: "We knew that we could work with SIM cards in our routers to establish a connection in the event of a main line failure. But we also saw the problem that the same network operator does not offer the best reception at every location. If our branches have network coverage in an emergency, but the connection itself is too poor for the data to pass through sufficiently, that doesn't solve the problem." A solution to this was found in the M2M SIM cards from wherever SIM. "The multi-network SIMs enable our routers to connect to the strongest network at the respective location. That's perfect for us. We had one contractual partner but were able to use all networks. That simplified a lot of things for us."

Self-checkout in a Rossmann store - Copyright Dirk Rossmann GmbH

Backup & troubleshooting: M2M SIMs in LTE routers

"In our case, the M2M SIM is not only the fallback for data transmission, the SIM also helps us to find out what the problem is with DSL," Witschi continued. "Each of our sales outlets has a router that is equipped with both a DSL and an LTE modem. The DSL modem is usually used to maintain the Internet connection, while the LTE modem is used to establish an alternative connection for data transmission in the event of a DSL failure. If DSL fails, this should of course be rectified as quickly as possible. It helps the technician if he can connect directly to the router remotely, even without working DSL, in order to read out the error code or restart the router if necessary." For this remote access, wherever SIM provided static private IP addresses that can be reached securely via a VPN tunnel. ROSSMAN was able to control a router from the head office via this IP address without having to be on site at the branch. As these are private IP addresses, only ROSSMANN had access to the routers via its own VPN tunnel; private IP addresses remain inaccessible to other Internet users. "This approach not only significantly accelerated troubleshooting and rectification, but also simplified the procedure for our technicians," says Witschi.

The benefits of M2M SIM cards for retailers:

  • Always a reliable Internet connection regardless of location
  • Each point of sale near the border additionally benefits from networks of bordering countries
  • Static private IP addresses for remote maintenance and troubleshooting
  • Simple SIM management in the online portal or via API in your own systems
  • Flexible data pooling for all active M2M SIM cards
  • Early development of new locations, independent of the Internet provider
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