Digital ordering options increase sales at festival

  • At the "Flaming Stars" fireworks festival, visitors were able to order and pay for their drinks via smartphone for the first time
  • Successful pilot project by sizzly with M2M SIM cards from wherever SIM
  • Stable data connections at all times thanks to non-steered roaming
  • Digitization helps restaurateurs with staff shortages

At the international fireworks festival "Flaming Stars" in Scharnhauser Park (Ostfildern) in mid-August, around 40,000 visitors were able to order and pay for their drinks digitally using their smartphones via the Stuttgart-based self-ordering & payment platform provider sizzly.

To transmit the digital orders, the organizer, MCE GmbH from Leinfelden-Echterdingen, used 18 tablets at ten bars and bar carts. These were equipped with M2M SIM cards from Hamburg-based wherever SIM GmbH. non-steered roaming ensures stable connections "Our M2M SIM cards ensured stable data connections throughout the festival," says wherever SIM managing director Tim Müller. The SIM cards from wherever SIM enable non-steered roaming and thus achieve network independence. This means that they do not favor any mobile network, but always bring each device to the strongest network at the respective location. In Germany, this is possible via all three existing mobile networks, and in border areas, the networks of neighboring countries are also available. Particularly at events with large numbers of visitors, bottlenecks in mobile communications coverage can occur. Individual networks or their radio base stations are overloaded by many users, and spatial conditions also affect reception.

non-steered roaming frees the device for network selection. Connection reliability can thus be ensured even for events held in rural regions. Event organizers do not have to operate mobile hotspots to enable smooth data traffic for transmitting orders. "Within the pilot project, a tablet with the SIM card of a single network operator was used for comparison. During the festival, there were problems with data transmission with this one" confirmed Raphael Büdel, Managing Director of sizzly, the successful use of the M2M SIM cards from wherever SIM GmbH. Digitalization helps restaurateurs and event organizers with staff shortages Advantages for restaurateurs and event organizers: they can successfully counteract the current staff shortage with the solution from sizzly, optimize existing ordering and payment processes in a simple way, and thus increase their sales in the long term. sizzly provides a full-service package consisting of a branded ordering frontend (web app) in the customer's CI, the hardware required for issuing orders, including SIM card and M2M mobile connection, as well as staff training. If desired, the existing cash register or merchandise management system can be integrated so that incoming orders are always booked correctly. In this way, event organizers can offer their guests a digital ordering and payment option without waiting times, in addition to cash and card payments. In addition to festivals, other areas of application include sporting events, trade fairs and company caterers throughout Germany.

Carina Speidel, Managing Director of MCE, said: "The response from the guests was very good. They saw that digital orderers didn't have to stand in line, but could simply walk past the queue. For the staff at the booths, digital ordering via tablet made their work easier." As a result, there were a four-digit number of orders with a five-digit turnover without having to deploy additional staff.

About sizzly GmbH

With its Mobile Ordering & Payment Platform, sizzly GmbH enables digital ordering and payment processes via smartphone for the restaurant, event and catering industries. Guests at restaurants and events, for example, can use their smartphones to view the food and drinks on offer, order them, and pay for them directly in digital form. The orders generated in this way are transferred to the respective cash register and merchandise management systems of the restaurateur - without any manual intermediate steps. In this way, sizzly reduces unnecessary waiting times, relieves the workload on inventory staff and ensures sustainable increases in sales. The Stuttgart-based company was founded in 2021, and the platform of the same name has been online for about a year. Further information is available at:

About wherever SIM
Laura Gaber
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